This post is part of a series on getting more leads and enquiries from your website. Part 3 – Making the Right First Impression! So far in this mini-series, we’ve focused on two key areas. Firstly, the importance of knowing what your customers are looking for when they make an online search. Secondly, how to […]
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What Your Bounce Rate Means & How to Improve It Is your website delivering the volume and quality of leads and enquiries you want? If it’s not, there could be a number of reasons why it’s underperforming, but one of the first things you need to look at is your website’s ‘bounce rate’. Your bounce […]
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This post is part of a series on getting more leads and enquiries from your website. Part 2 – Using Title Tags & Meta Descriptions to Entice Prospects to Your Website Our first blog in this series looked at how to build a profile of your ideal customer, how to understand what they’re looking for, […]
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Old proverbs warn us not to judge books by their covers and remind us that beauty is only skin deep. Despite this, most of us rely instinctively on first impressions to inform many of the decisions we make. It’s wrong of course. First impressions are superficial and can’t possibly convey all the information we need, […]
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When a visitor lands on your website, you have a window of just a few seconds to engage their attention and encourage them to stay and explore further. The most effective way to do this is through imagery. Our visual senses process images instantly, conveying a message or emotion far more quickly than written text […]
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This post is part of a series on getting more leads and enquiries from your website. Part 1 – Get Inside the Mind of Your Ideal Customer! Do you know what visitors are looking for when they land on your website? Are you clear about what it will take to convince them that yours is […]
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Google’s crusade to make the internet more secure for users will pass another key milestone in July when the company releases the latest version of its web browser Google Chrome. Chrome already protects web users from sites that use password and credit card fields and don’t have an SSL digital certificate, flagging up a warning […]
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When it comes down to it, your website has just two key functions: to generate interest in your organisation and to turn that interest into action. Or, to put it in web-speak – to maximise traffic and optimise conversions. So, when someone finds your website – whether it’s from a Google search, a paid-for advert, […]
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Your website is likely to be your single most important piece of marketing collateral, so finding the right web design partner to work with is crucial. But with so many agencies offering web design, how can you select one that’s right for your business? If you get it wrong, the consequences can be serious. You’ll […]
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It’s the first big decision you’ll have to make if you’re planning a new website: will you buy an off-the-shelf design template or invest in having an agency create a bespoke website for you? We’re often asked to advise which route is best and as an agency specialising in bespoke web design, you won’t be […]
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As you’ve probably noticed from all the press stories, advice seminars and social media discussion, there’s just a month left until the new GDPR legislation comes into force on 25th May. This will give the data’s owner (usually the person that it’s about) more rights and impose greater fines and penalties on businesses that misuse […]
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What’s the first thing you do when you want to find a product, a business or a solution to a problem? You ‘Google it’ of course, and that’s exactly what your prospective customers are doing right now. So will they find your website? Social media, advertising and other marketing channels are an essential part of […]
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Around 1 in 3 of all websites is powered by WordPress, making it one of the most widely used Content Management Systems in the world. As we highlighted in our recent blog, 6 Reasons We Love WordPress, it’s our favourite platform here at MMD, and we use it exclusively for all the sites we develop. […]
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It’s a question we’re frequently asked by clients; “How often do I need to update my website?” While there’s no definitive answer – because every business is unique – as a general rule, we recommend that a website should have fresh content added to it at least once a month. If you can manage updates […]
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When you visit most websites, mini data files known as ‘cookies’ will place information on your computer’s browser. When you next return to the site, they’ll retrieve it, using it to help improve your interaction with the site and give you a better overall user experience. The Cookie Law is a piece of privacy legislation […]
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It’s one of the internet’s biggest success stories, it pre-dates Twitter and Facebook, and it powers nearly 30% of global websites. But it doesn’t have a CEO, and you can’t buy shares in it. We’re talking about WordPress. Originally a blogging platform, over nearly 15 years it’s evolved into one of the world’s most popular […]
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Raising investments for your start-up can be a daunting task, regardless of what funding stage you’re at. Continued funding is crucial to the longevity of any business and is vital to growth and expansion. Thankfully, there are tips and tricks that can aide your efforts, improving your chances of enticing investors and securing that all-important […]
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By enabling customers to find your organisation online, and helping to drive traffic to your website through the search engines, your domain name plays an important role in determining the success of your business. Like your company name and your logo, your domain name is integral to your brand identity. We’re going to share some […]
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According to recent research, there are currently around 3.77 billion internet users in the world – that’s 50% of the entire population of our planet – and rising! With so many ways to connect, and online interactions increasing exponentially, what keeps the personal data we share over the internet secure and private? The answer is […]
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You probably go to great lengths to look after your most valuable business assets – staff, buildings, IT systems, vehicles and the like, but what about your website? It’s at the very heart of your business, integral to all your sales and marketing efforts, and it’s likely to represent a significant investment – so have […]
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Whatever kind of business you run, it’s critical you optimise the return on your advertising expenditure, generating the highest possible sales revenue for every £1 you spend. But working out where to invest your budget for maximum effect can be difficult, costing you time and money. As the American retailer John Wanamaker neatly summed it […]
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Funding can be a barrier for all startups. Investment isn’t your only option. There are over 200 government grants available to businesses in the UK. This can be an attractive option, well worth consideration. Often they won’t need to be repaid and you won’t have to give up any equity stakes. Innovate UK have put […]
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Pretty much anyone can have a go at building a website these days, but creating and developing a GREAT website means that you really have to understand what works! It’s easy to get caught up in the latest design trend at the cost of your content, or to overload your visitors with sound effects, music […]
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Your website & branding are two of your most important marketing tools – we take a look at a recent case study where Mass Media Design helped deliver a brand new look for one of our clients. Client Bang Consulting – a Hampshire-based marketing agency working with ambitious business owners, who want to outsource their […]
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