UX is much more than just attractive design. It’s a science – consisting of research, communication, methodologies and the experience that comes from years of practicing it.
The final product is a website that resonates with your users and gives them what they need, resulting in better conversion rates for you and a much more pleasant experience for them.
UX runs right through the lifecycle of your website. From initial conversations with key stakeholders through persona development, design of user journeys, defining the tone of voice and key messaging development it feeds into the layout of the pages, the design of the website and the ongoing digital marketing of it, ensuring that the website project is cohesive and holistic throughout every stage rather than a collection of individual tasks.
To find out more about how user experience design can transform the performance of your digital presence, get in touch with us.