Choosing a digital agency (and why you should choose mmd)
Your finance department doesn’t base next years figures on gut feel, your operations director doesn’t rent a new office because they like the colour of the wallpaper (you hope!) and you don’t hire a digital marketing agency because their office has colourful bean bags and a jukebox.
But how do you decide?
We think your digital partners should be able to:
And of course deliver a competition beating website and digital marketing strategy.
Every website we build, every plan we deliver is underpinned by
An obsession with speed and performance
A few seconds is all you have before your user becomes an ex-user. Slow loading times waste those seconds, ruin search rankings and damage your brand.
Realism about results and outcomes
Agencies can, and frequently do, promise the earth. As a client you want confidence and knowledge, you don’t need unsubstantiated bluster. We aim to be honest about the opportunities AND the risks.
A balance between user needs and business goals
If websites were people, some would be all me, me, me, others are so anxious to please they forget what matters to them. A website only works when it meets the aims of your business and the aims of your visitor.
A relentless attention to search results
If a website launches and no one is around to hear it, does it make a sound? In our opinion, undoubtedly yes – the sound of money being flushed away. Search engine optimisation is one crucial way to get yourself heard above the digital noise.
A joy in delivering simple over complex
Apple built its entire success on giving us less. Less buttons, less wires, less clutter. Revolutionary simplicity. Every time complex web design forces a user to stop and think, they will think about leaving to a competitor instead.
A constant quest for improvement
In our decades of experience working in digital, one thing has remained constant: unrelenting change. If you’re not regularly reviewing, analysing and updating your digital presence – you can be sure your competitors are and you’ll soon be left behind