What is API Integration?
Integrating your website with other 3rd party systems improves productivity, and decreases workload and the potential for errors which ultimately reduces costs.
Typical uses for 3rd party systems include:
- Integrating your WordPress website with Salesforce allows for form submissions such as a quote request or new client enquiry. When entered into a CRM system this can automatically set off a workflow.
- Use 3rd party systems to drive customers to your location by displaying a map on your website. You can also promote upcoming appearances at sales and marketing events from Eventbrite.
- Display real-time sales offers from your ERP system on your website.
- Send marketing content from your website to a 3rd party app such as Facebook or Instagram.
Using APIs can save you time to focus on other, more rewarding tasks.
If you think your website could benefit from 3rd party integration, get in touch.