All the research and testing we do during the development of a website allows us to build the very best website that we can, but it’s not until it’s live and being used in anger that we can really unleash its full potential.
Once we start getting data on how the site is performing in the field, we can look at how user journeys are performing, which personas are giving the best results and what sort of messaging and calls to action are resonating with users. With this information we can start to refine the website to maximise its performance – optimising those parts that are performing well and addressing those that could be improved.
This ongoing approach of continuously measuring performance, testing new strategies and implementing improvements ensures that your website never stands still or worse, falls behind, but is always being improved and bettered over time.
To learn more about our approach to continuous improvement, please contact us.