Recruitment is always a big issue for startups and small businesses but surrounding yourself with the right people could be the difference between success and failure. Recruiting is a time consuming and costly process. The repercussions of making a mistake can be devastating to your business. Thankfully, Innovate UK have brought some vital tips to […]
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We are often asked by clients ‘should I blog?’. Our answer is usually that it depends on several factors: do you know why you should be blogging, do you have something worthwhile to say, and do you have the time to commit to creating interesting and engaging content on a regular basis? Starting a blog […]
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Over the past few years, the use of video content online has exploded. More and more websites are using video to engage their visitors, but does it work? What are the benefits of using video? Are there any downsides? Will it work for you? Video accounts for an increasing percentage of online traffic Let’s start […]
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Let’s face it – website terms and conditions are not exactly exciting! We know they’re important, but when you’re concentrating on getting your site design and content ‘just right’, the small print is probably not high on your list of priorities. It’s not a legal requirement to publish terms and conditions (also known as T&Cs […]
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Today every business knows that having a presence on social media is essential. Social media builds relationships with your audience, encourages word of mouth recommendation, enhances your brand and draws in consumers. The problem is knowing which network to use. Choosing the right social media channel is vital, and having the resources and time to […]
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Audience growth can be an issue for any new business. It not only costs time, money and effort but often offers little immediate reward. Partnership marketing could be the catalyst to jump-starting your brand’s audience growth. Innovate UK have put together a few essential tips to help you make the most of any partnership marketing […]
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Is your WordPress site up-to-date? WordPress is one of the most widely used content management systems (CMS) in the world, used by a massive 27% of all websites*. You might be surprised however to find out that WordPress, along with Joomla and Magento were the most hacked CMS platforms from July to September 2016. Of […]
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So, you have a great website and now you need a digital strategy to increase its traffic. You know that Pay-Per-Click (PPC) and Search Engine Optimisation (SEO) are two of the most powerful approaches to generate traffic, but which will work best for you? First up – Pay Per Click If you want guaranteed visitors […]
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As you may know, the criteria for achieving a high Google search ranking is always changing. Since January 2017, your website’s security has been a much larger factor in how you perform in the search results, so we thought it was time we took a look at website security, or SSL. What is SSL? Secure […]
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Continuing our series of case studies, we take a look at a company who were looking to move their image upmarket and whose website was causing them a bit of trouble. They approached Mass Media Design to for some help… The Client Sandringham Carpets supplies carpets exclusively to the interior design industry. They offer a […]
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No matter how well your brand is marketed, if it doesn’t have a clearly defined USP there’s little chance of success. Having a firm grip of what you stand for and what differentiates you from the market is intrinsic to actually making it in the tough world of business. Not only will your unique selling […]
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Copy, content or wording – all fancy words for the same thing. But what does that actually mean? In essence, it is all the wording you use when marketing to, or communicating with, customers and prospects. That makes it sound pretty simple, but, in fact, it is anything but… Good copy resonates with your customers. […]
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OK, we know, you’re totally fed up with hearing about GDPR. To be honest, so are we – which is why we wanted to create a short blog aimed at SME business owners like you that will take no more than 5 minutes to read, and will tell you everything you need to know about […]
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When it comes to grabbing a potential customer’s attention, the title you choose for your new content is crucial. But beneath the surface, there’s a sneaky bit of html code which is even more important – the title tag. Simply put, the title tag is probably the most essential bit of information within the content […]
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When talking to our clients about how they can best promote themselves, we always recommend that they seek testimonials from their customers – these really help to demonstrate why they’re the right people for the job at hand. In the interests of taking our own medicine, here’s a great example of some of the work […]
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Responsive design is definitely one of the buzz phrases in the world of web design at the moment. Everyone’s being told that their website should be ‘responsive’ and we’ve been working with a lot of clients recently to ensure their site is up to scratch. But what exactly is responsive web design and why is […]
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Changes due to be introduced soon by WordPress will have implications for millions of website owners. The open-source Content Management System powers around one in three of all websites in the world – including our own, and all the sites we create for our customers. We love WordPress, and Project Gutenberg is set to make […]
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Having a website is one of the great marketing tools for your business. Day and night it’s working for you by enhancing your brand and letting people know about your business and what you do. You might even be selling things through your website so you’re effectively making money while you sleep! But have you […]
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Small business website worries – How to handle a Google penalty Just before Mother’s day Google decided to apply a penalty to Interflora which resulted in it effectively disappearing from Google’s results for highly lucrative terms such as “Florists”, “Flowers”, “Floral Gifts” and even “Interflora”. It was a disaster for them and while they haven’t […]
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Website Improvements – Call to Action best practice Have you ever considered what you would define as a “successful” visit to your website? It’s a simple question but by finding out the answer, you can figure out what you need to do to increase the number of successful visits to your website. For example – […]
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Guest Blogging – some guidelines to follow One of the most effective ways of getting links and traffic to your website is by guest blogging. In the past year or two it’s become the most popular link building tactic and it’s currently the trendy way to attract links to your website in a Google-friendly way. […]
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Google Penalties and How They Can Affect You SEO used to be simple. You did a few simple things to your website and you got good rankings, visitors and revenue from your website. Then people started to abuse Google by doing dodgy things such as hacking websites and hiding text on websites to try to […]
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In recent months I had to deal with a so called “unnatural links” penalty by Google. Now you think I’m one of those dirty SEO scoundrels and I deserved it but it wasn’t me, it was a client site I took over some time ago. I made it recover from a penalty originally by cleaning […]
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Despite all the social media signals frenzy good old authority links can still propel your site to top rankings. Also despite all the talk about how rankings do not matter anymore, I indeed said it myself already years ago, they sadly do for many of us. That’s why I’d like to recall how I […]
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