Having a website is one of the great marketing tools for your business. Day and night it’s working for you by enhancing your brand and letting people know about your business and what you do. You might even be selling things through your website so you’re effectively making money while you sleep!
But have you thought about how easy your website is to use? Have you taken a step back and imagined coming to your website as a customer and seeing what they see?
It’s a worthwhile exercise. Every website should have a goal – whether that’s to sell something, generate an enquiry or provide information. Whatever you website’s goal, you have to make it as easy as possible for your visitors to reach that goal, otherwise they’ll just give up and go elsewhere – probably to one of your competitors.
When you look at your website, consider it as you would consider any marketing material:
You shouldn’t have anything that stops them from reaching this goal. A pretty design is a nice thing to have, but it shouldn’t distract from your visitors’ goal and it shouldn’t be so complicated that they can’t reach that goal.
If you have flashing images, or an animation, or a splash page (an image that appears before your users can get to the main website) then you’re making it more difficult for your users to reach that goal. Always think about your users – not about what looks cool or clever.
Many websites look fantastic with great animations and images but trying to use them is a nightmare. Don’t let your own website fall into that trap and always consider your visitors and their needs.