When it comes to grabbing a potential customer’s attention, the title you choose for your new content is crucial. But beneath the surface, there’s a sneaky bit of html code which is even more important – the title tag. Simply put, the title tag is probably the most essential bit of information within the content that you create – it turns up everywhere!
The first place you’ll have noticed the title tag appearing is in the tabs at the top of your internet browser. This helps visitors to identify which page they’re viewing are and re-find your site if they’re using multiple browser tabs.
The title tag is also used all around the internet when someone links to your content. In a tweet, for instance, Twitter will pick up the title tag from a linked website and display it as the link title:
Finally and most importantly, the title tag is what Google displays as the main headline link when your website appears in Google search results.
The title tag, therefore, can make the difference between a potential visitor clicking through to your site or going elsewhere. So…
There are a few important elements to a good title tag:
At Mass Media Design, many of our clients use WordPress to drive their website and we usually install the Yoast plugin which makes it very easy to edit your title tags in order to optimise your website. If you don’t use WordPress or Yoast, you may need to edit the html code for your pages – your webs developer should be able to help you do this.
How about an example to put all of this into practice? Meet our imaginary professional photographer, Nick…
|Nick Lyons||This isn’t great – there are no keywords and the user will have no idea from Google about what Nick does or where he’s based – there’s not really any reason to follow the link.|
|Photographer, photographers, wedding photographs, great photographer, best wedding photographer||Although we’ve got a couple of keywords in this version, the repetition makes it very difficult to read, it’s too long (over 90 characters) and doesn’t tell you anything about Nick. In addition, the ‘wedding’ keyword is best left to an inner page unless Nick only photographs weddings|
|Photographer – Alton, Hampshire | Nick Lyons||This is much better – we build up a clear picture of what the company does, where they’re based and what they’re called as we read through the tag.|
Is that it?
Whilst choosing the right title tags for your website is very important, you must remember that they’re only part of a huge search engine optimisation toolbox. You won’t magically be getting to the first place on Google just by getting this right. In addition, it’s important to apply some thought to your specific circumstances – with ‘web design’ being a crowded market in search terms, for instance, we’ve opted to put our company name first on our home page title tag in order to stand out from the crowd as much as possible.
If you want to improve your SEO rankings, you should probably consider investing in an SEO expert. If you’d like to learn more and explore how SEO could help get your website higher search rankings and more visits, please call us on 0118 380 0131 or get in touch – we’d love to chat!