Okay, so we’re learning to love it, it certainly wasn’t love at first sight! It’s not the easiest to learn, it’s not the easiest to implement and the ‘post coding’ counselling needed by our development team to recover from the experience was an unexpected additional cost. But like a formula one car or a temperamental thorough-bred horse, put in the effort and the rewards are enormous. When it comes to Search Engine Optimization a Gutenberg built website leaves the likes of Squarespace, Wix, and WordPress Elementor disappearing in a cloud of dust.
When Gutenberg was first released in 2018, it really didn’t meet the needs of either our development team or our clients. After many updates from the WordPress team, it has finally passed muster, still difficult to develop with, but critically has proved itself to be an accessible and easy editor for our clients to use. Once we built custom templates in Gutenberg, our clients were able to easily edit their web pages using Gutenberg’s intuitive block layout. Even our clients with little digital experience we able to take control of their website using Gutenberg.
In comparison to other editors like Elementor, Gutenberg websites have had a performance boost of 45-50% on Mobile and 10-20% on Desktop. Google favours websites with good performance and high speeds, which means Gutenberg can help your website rank higher in research results.
Overall, Gutenberg is a more complex editor than web building plugins such as Elementor. Our team has realised that it’s worth the hard work we put into developing with Gutenberg if it means we can create bespoke easy-to-edit websites for our clients with competitive SEO scores.
To find out more about or experiences with WordPress’s Gutenberg editor, get in touch.