A provider of sophisticated people counting solutions for retail, heritage and visitor attraction sites. Intelligent Counting were about to release a major software update and wanted their branding and website to cohesively support their new software. They also wanted a much more modern and fresher look for their website to replace their existing site which was starting to look a little dated.
Intelligent Counting works with some extremely high profile organisations which immediately communicates a trustworthy and reliable image so we felt it was important to focus on the strength of Intelligent Counting’s track record as soon as visitors arrived on the website.
We used some striking imagery to make a much fresher and more modern looking website – one which was easy for the iC to update and which worked on whatever device it was being viewed on. We completely re-wrote the website content – clearly explaining what iC does, why it’s important to accurately count visitors and how their products and services achieve this.
Finally, having created a stylish, modern website we matched the design in their offline marketing materials – brochures, stationery, email signatures and business cards were all re-designed to ensure that the new design was uniformly used throughout all their marketing.