We’ve all been on websites where we’ve struggled to find the information we need. Even simple websites with tens of pages can be complex and difficult to use without some thought going into how the pages should be organised and what sort of journey the user will undertake through the website.
Too often the structure of a website reflects what the organisation thinks the user wants to see rather than the needs of the user. By understanding the user and their mindset we can create a website structure which is intuitive, easy to navigate and gives them the information they’re looking for, resulting in a more pleasant user experience, lower drop offs and higher conversion rates.
The development of the site structure generally happens alongside the creation of the various user journeys. By understanding what the user wants to see and what the intended calls to action are, we can ensure the content and structure is there to support those journeys.
Find out more about the importance of having a well-defined and organised website structure.