Core Web Vitals are a set of factors that Google has identified as important for a good user experience. In simple terms, they measure how quickly a webpage is displayed and is ready for the user to realistically interact with.
What this means in the real world is that Google considers it a good user experience if a web page displays promptly and is ready for the user to start interacting with it (such as scrolling or pressing buttons) without any unexpected changes (we’ve all tapped the screen on a button, only for the button to move at the very last minute and for us to end up hitting another button!)
These core web vitals, along with other web vitals (such as being mobile-friendly and using a secure connection) all feed into the overall ‘page experience’ score of a web page.
Why should you care about this? One big reason is that since June 2021, Google has been using page experience as one of its ranking factors to determine where your website appears in the search results so it’s important you achieve the highest score you possibly can to ensure you are getting the greatest return on your SEO and PPC spend.
Also, it’s not just a number we need to hit to keep Google happy. Good user experience should run throughout your website, ensuring you retain your visitors on the website and maximise conversions.
If you have an existing website and you want to improve your Core Web Vitals score then we can help. Get in touch with us to discuss what your options are.