Search Engine Optimisation

We help you climb the search rankings and attract the right kind of attention. 

The importance of Search Engine Optimisation

Search Engine Optimisation is arguably the most effective ways of driving relevant, motivated visitors to your website.

We believe that effective SEO starts with great UX research. Without first getting to know your audience, you risk wasting your time and money attracting the wrong type of customer. For example, if a luxury hotel didn’t research and target their ideal audience, they may end up with backpackers looking for cheap hostels on their site… leading to a lot of traffic, but high bounce rate and low conversion rates.

That’s why we start by getting to know your target audience inside out, from their demographics to their key concerns and interests. With this information, we’re able to build tailored and targeted SEO strategies.

What are the different types of SEO?

There are three main types of SEO:

  • On-page SEO – focuses on the content and structure of your website with things like keywords, meta descriptions, headings, and internal linking.
  • Technical SEO – deals with how your site functions behind the scenes, including site speed, mobile responsiveness, architecture, and security (HTTPS).
  • Off-page SEO – covers all the activity that happens away from your site but impacts your ranking – like backlinks, social media presence, and online reviews.

Some strategies blend all three types of SEO to create a powerful, well-rounded approach, whilst others laser-focus on just one area. There’s no one size fits all – we simply guide you on the best approach that will make the biggest impact on your business.

Benefits of Search Engine Optimisation

  • Drives web traffic – Considering that the 1st Google Search Result is 10x more likely to receive a click-through compared to the 10th result, increasing traffic is one of the important functions of SEO
  • Improved customer experience – Creating meaningful content and enhancing your on-page SEO improves your website’s usability, which ultimately makes your website faster and more responsive
  • Rank higher in local searches – As more users start searching for terms like “electricians near me”, local SEO strategies are integral to helping you attract users who are ready to take action.
  • Enhanced brand credibility – Ranking highly in search results positions your brand as trustworthy and authoritative in the eyes of potential customers.
  • Long-term visibility – Unlike paid ads that stop the moment your budget runs out, SEO continues to drive traffic and grow your presence over time.

What to expect from our SEO services

Quantifiable results

We closely track keywords that your audience are searching for, the pages they are visiting with and conversion rates to constantly adjust and improve your SEO strategy.

Competitive advantage

We identify your competitors, analyse their strengths and weaknesses and help you create a strategy that rank your competition.

Transparent reporting

You’ll receive regular, easy-to-understand reports showing progress on rankings, traffic, and conversions, so you always know the impact of our work.

Tailored strategies

We design customised SEO plans that align with your business goals, target audience, and industry trends, ensuring every effort drives meaningful growth.

Technical optimisation

From site speed to mobile friendliness and structured data, we audit and fix technical issues that can impact your search rankings and user experience.

Content enhancement

Our team works with you to develop engaging, relevant content that answers your audience’s questions and improves your authority in search engines.

FAQ’s

What is Search Engine Optimisation (SEO) and why is it important?

SEO is the process of improving your website to rank higher on search engines like Google, driving relevant and motivated visitors to your site. Done well, SEO attracts the right audience, improves user experience, and supports long-term growth.

How do you ensure the SEO attracts the right kind of visitors?

We start with deep user experience (UX) research to understand your ideal customer’s demographics, interests, and concerns. This ensures we target the right keywords and strategies to attract visitors who are likely to convert.

How long does it take to see results from SEO?

SEO can take up to six months to show significant results. To save time and budget, we often test campaigns first with pay-per-click (PPC) advertising before fully committing to SEO.

What types of SEO do you cover?

Our SEO services cover technical optimisation, content development, keyword research, link building, and local SEO to help improve your website’s rankings, usability, and visibility.

Why do some SEO campaigns fail to deliver good results?

Many campaigns fail because they focus only on rankings and traffic without considering conversions or user behaviour. We take a holistic approach, ensuring traffic growth aligns with business goals and attracts the right visitors.

What benefits can I expect from your SEO services?

Benefits include increased web traffic, better customer experience, higher local search rankings, improved brand credibility, and long-term visibility that continues after paid ads stop.

How do you measure the success of SEO campaigns?

We track keyword rankings, website traffic, visitor behaviour, and conversion rates. Regular reports keep you informed on progress and allow us to continuously optimise your strategy.

What makes MMD’s SEO services different?

Our team combines creative, technical, and marketing expertise with decades of experience. We work closely with your business to tailor strategies, backed by scientific rigour and global experience.

Why choose MMD?

Experienced professionals

Creative, technical and marketing skills mixed with decades of experience and delivered with scientific rigour.

Multi-disciplinary team

We’re specialists so you don’t have to be. From WordPress wizards to super strategists, we cohesively work together to breathe life into your business online.

Part of your business

Adding real value to your business means getting to know your needs and goals like the back of our hand.

Global credentials

Since 2007, we’ve worked with hundreds of businesses across different sectors and parts of the world.

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