In 2018, many felt that the introduction of GDPR would kill off email marketing. Fast-forward to the current day and a HubSpot report has found the following:
- On average, email generates $38 for every dollar spent – a 3,800% return on investment
- Two thirds of customers have made a purchase as a direct result of an email marketing message.
- When it comes to customer acquisition, email is 40X more effective than Facebook and Twitter combined.
Clearly there is still a place for email marketing, despite it being one of the oldest digital marketing channels.
And that’s not surprising – the ability to personalise messages to the individual, automate the entire process and track individual behaviour gives you an enormous amount of flexibility which other channels can’t compete with.
Customers are increasingly wary of providing their personal details but if you have something useful to say then they’re willing to listen. We build campaigns that provide valuable content for the recipient and combine it with marketing tools such as A/B testing, automation, email personalisation and audience segmentation to create valuable leads for your organisation.
To learn more about the opportunities of email marketing post-GDPR, please get in touch with us.Contact us